Social media SEO: Keyword research, search intent & content strategy (with Annie-Mai Hodge from Girl Power Marketing)

Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media.Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and AlsoAsked, and existing SEO tools, then consolidating ideas into a simple spreadsheet and testing performance via platform analytics.They cover everything from captions, on-screen text, audio, and profiles without keyword stuffing; how to choose channels and formats by researching native results, spotting content gaps, and repurposing across platforms; and why posting time matters less than you may think.Follow Annie-Mai:🌟 Girl Power Marketing: https://www.girlpowermarketing.co.uk/🌟 Social media SEO workbook: https://offers.hubspot.com/view/social-media-seo-workbook🌟 The Social Media Tea: https://www.girlpowermarketing.co.uk/newsletter🌟 LinkedIn: https://www.linkedin.com/in/anniemaihodge/🌟 Instagram: https://www.instagram.com/girlpowermarketing/🎧 Annie-Mai’s previous episode: https://withcandour.co.uk/podcast/tiktok-as-a-search-engine-with-annie-mai-hodge▶️ Watch Search with Candour on YouTube: https://youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM&si=K24FYKx9JiTMfWsh▶️ Follow on Spotify: https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0 Chapters00:00 Welcome Back Annie-Mai00:52 Why Social SEO matters02:43 Keyword research tools06:02 Testing keywords in analytics09:07 Client audits and strategy12:43 Avoid keyword stuffing14:57 Posting times and expectations20:21 Choosing content formats25:20 Search intent on social29:24 Repurposing across platforms33:52 Trends vs core content35:54 Meme trend pitfalls36:36 Viral origins stories38:58 Brand consistency42:43 Human first optimisation48:18 Profile basics that work52:15 Are followers or views better?56:24 Recommendations: Actionable tips, tools and Project Hail Mary59:23 Wrap up