Social Media Strategies That Work For Real Estate Agents- EP 95

Social Media Strategies That Work For Real Estate Agents with Rachel Adams Lee Breaking down Social Media Marketing Strategies into actionable items can be daunting for real estate agents. During the Social Genius “Taste of Social Con Event”, Rachel Adams Lee shares her template for success. Get ready to take notes!! Episode Highlights:  Rachel Adams Lee is with Keller Williams. Tristan asks her if she brings a lot of her authenticity into her Social Media presence. She talks about how she was self taught on Social and how initially she thought she had to project an image of perfection that didn’t match her reality. There was a KW event called “Young and Killin’ It” that Rachel was flown to and then ended up being called out by the CEOs wife that something wasn’t right and maybe what she was saying did not match up with what she was really doing. It was a life changing moment for her.  Rachel talks about how she went on Social Media and opened up the slate with complete transparency and honesty; That is when she decided to shift everything completely and focus on authenticity and intention. Rachel shares how her journey of self discovery led to success and also meeting her husband. Are you scared to post your real life? Rachel’s story will encourage you and Jeff advises, “When your strategy is business or highlight reel, you are just blending in with the masses.” How are you going to differentiate and attract your tribe? What about trolling? There will always be that piece but it can be a small piece. How do they actually help your algorithm? Rejection? Rachel started her business doing 200 door knocks and 3 open houses a week; She didn’t sell any houses for the first 4 months. At 26, Rachel got into Social as she began to think about how she could expand and add value.  “With Social Media, you are either educating people or you are entertaining them,” says Rachel. How do you make a balance of both? She created an entire business model around Social Media with an 8 step process.Her and her husband now run four 6-figure businesses and all are through Social. Why does consistency matter for building your audience? Tristan talks about the book “Mindset” and how your mindset affects your trajectory.  Rachel talks about her classes and the things she had shared for referral strategy and a powerful script for conversion that brought her success and reminded her to lead by example. You have to be the 1% that follows up because the other 99% won’t. Rachel shares how her referral strategy was so limited and how many live in a scarcity mindset. She shares how her view was expanded to abundance. What is the model to build a business through Social? Rachel goes over the outline. How can you use Google Keep and Hashtag Expert? What does the algorithm prefer? There is so much pressure around Social Media. Rachel talks about setting healthyboundaries.  How do you get people to see your content? If you’re not seeing people, they aren’t seeing you and there is gold in the people already following you so don’t get too caught up in just new followers. You have to be proactive and intentional about your message. How do you do it? Rachel talks about follow ups and how you should approach people the same way on Social as you do in real life. She has tips for hacking the algorithm and her rule of 5-5-5.  Rachel talks about her coaching platforms and how they work.  People stick around because of who you are and how it makes them feel.  80% of what Rachel posts about her life and 20% business. Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/     Rachel Adams Lee: Facebook https://www.facebook.com/RACHELADAMSLEE  Instagram https://www.instagram.com/racheladamslee/  LinkedIn https://www.linkedin.com/in/rachel-adams-lee-3a94083a/  Twitter https://twitter.com/racheladamslee  YouTube https://www.youtube.com/c/RachelAdamsLee  TikTok https://www.tiktok.com/@racheladamslee