Social Media Strategy for Universities & Clinics with Nathan Waller

In this episode of Dose of Social, we sit down with Nathan Waller, Director of the Northwestern University Center for Audiology, Speech, Language, and Learning (NUCASLL) and Associate Clinical Professor at Northwestern University, to talk about how universities and healthcare clinics can use social media to build trust, educate their audiences, and create stronger connections online.Nathan shares how NUCASLL has moved beyond traditional announcements and website content to create a more personal, engaging social presence. We talk about why showing the people, personality, and day-to-day experience behind an organization matters—especially when prospective patients, families, students, alumni, and collaborators are deciding whether they feel connected to a program.Here’s what we’re diving into:Why social media helps universities and clinics feel more approachable and personalHow educational, candid, and people-focused content can build trust with patients, families, and prospective studentsWhy video and behind-the-scenes content often perform better than traditional announcementsHow to balance professionalism with personality so content stands out without feeling overly polishedHow NUCASLL tailors content across platforms for patients, students, alumni, researchers, and other key audiencesConnect with Nathan Waller & NUCASLL:Website: https://nucasll.northwestern.eduInstagram: @nucasllLinkedIn: NUCASLLFacebook: NUCASLLConnect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!