Social Media's Next Era
from Marketers In Motion Hosted by AMA West Michigan
EP 02 The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about “frequency” and “best times to post,” and learn where you should be spending your energy. To extract the full measure of benefit from social media today, legacy “owned” channels like one’s website and email marketing have renewed importance as valuable datapoints to feed the self-optimizing machines of PPC advertising. Key Topics: -How the business application (B2B and B2C) of social media has changed in the last five years -Trends on the horizon and how to prepare for them -What makes for meaningful KPIs -How social media makes every other part of your marketing strategy more important Podcast Guest: Derek DeVries is a digital strategist at Lambert & Co. (previously known as Lambert, Edwards & Associates (LE&A)). His areas of expertise include social media marketing, crisis communications, online reputation management, digital branding, web development, and counsel on all things Internet-related. Derek currently works with clients that include the North American International Auto Show (NAIAS), New Holland Brewing, the University Research Corridor (URC), Greatland Corporation, Ranir, Boulder Canyon Foods, and Wolverine World Wide. Detailed show notes, links and resources can be found at: http://www.amawestmichigan.org/EP2
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