EPISODE · Apr 6, 2026 · 5 MIN
Social Proof Might Not Matter After All
from The Pubcast with Jon Loomer
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engagement. But Jon duplicated an ad with 6,000 comments and the new version starting from scratch immediately matched and even beat the original's performance. He explains why we might be overvaluing social proof and why the content of your ad matters more than engagement signals.
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Social Proof Might Not Matter After All
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This episode is 5 minutes long.
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This episode was published on April 6, 2026.
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