Solos v. Google: The Struggle Is Real

What this episode covers

If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that’s because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google dominance. Guest Carolyn Elefant joins Conrad and Gyi to talk about getting back to basics: rethinking billing practices, and how networking and focusing on “community” instead of “audience” may be a more efficient way to attract clients. Also, Clio’s new Legal Trends Report is hot off the presses and they’re showing a spike in consumer interest in remote legal services and electronic payments. But that’s not all that’s changing. Are you keeping up? Sponsor music provided by SoundStripe: Got Me Like by Dr. Delight Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

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Frequently Asked Questions

How long is this episode of Lunch Hour Legal Marketing?

This episode is 34 minutes long.

When was this Lunch Hour Legal Marketing episode published?

This episode was published on November 10, 2021.

What is this episode about?

If it seems like Google favors big firms – with big dollars – over small or solo legal practices, that’s because it does. With an eye on Google My Business (“GMB”) practices, the guys examine a retro approach to marketing that may end-run Google...

Can I download this Lunch Hour Legal Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.