Solving the IOS 14 Attribution Problem Using Triple Whale | Rabah Rahil & AJ Orbach | Bonus Episode

In This Conversation We Discuss: [00:00] Intro[01:41] How AJ used to run ads before Triple Whale[02:52] The health of your business depends on blended ROAS[03:23] Clarification about IOS 14[03:46] Performance degraded because FB lacks customer info[04:08] What made the FB platform better[04:42] FB is challenging to run for brands[05:41] Why AJ founded an attribution company[06:10] Triple Whale tries to provide the lost visibility from FB[06:32] The Triple Whale Pixel is not yet the be-all, end-all[07:33] What is Pixel and why does your business need it?[08:36] Why is Triple Whale different from Facebook?[10:06] The Pixel is good but not simple[10:45] How Electric Eye uses Triple Whale[11:20] The Forecasting Calculator[13:00] ROAS, CPA, and AOV on the Summary Page[15:16] The Triple Whale Pixel[15:46] Taking advantage of the Channel Overlap[17:00] Inventory management dictates paid ad spend[18:39] Client compatibility through Triple Whale[19:19] The misalignment in attribution causes distrust[20:47] How Facebook can get away with messy attribution[21:37] Attribution Model Comparison[23:01] Other features that are coming to Triple Whale[23:54] The Customer Journey feature[24:24] Web domain shenanigans[24:45] Triple Whale’s Mobile App[25:56] What differentiates Electric Eye from other agencies[27:16] Electric Eye’s Brand Scaling Framework[28:18] Scaling is achieved through harmony in teamsResources:Subscribe to Honest Ecommerce on YoutubeElectric Eye provides Shopify-powered sales machines to suit your strategic design, development, and marketing needsTriple Whale is the central source of truth for your Ecommerce store Use code ELECTRICEYE for a discount!Listen to another bonus episode about Electric Eye’s Brand Scaling FrameworkConnect with ChaseConnect with RyanConnect with AJConnect with Rabah