Some exciting updates to my brand and podcast!

In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon! KEY TAKEAWAYS COVERED IN THE PODCAST It is so important that your website and brand messaging are aligned with you and your values.It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are.Your brand should represent you, who you are and what you stand for.As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand.My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”.A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family.My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter where you are in your business, there will be a level for you to work with me available! HIGHLIGHTS YOU SIMPLY CAN’T MISS Why I am changing my brand 02:02My new brand 05:20The podcast is changing! 10:50My membership is changing 16:55 RESOURCES MENTIONED My amazing website guy - Ben from Shoutable AgencyMy 90 day focus programmeGet on my email list!Follow me on Instagram Transcript Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year.Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well.So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me.Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore."I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you know, well, good enough, like what my credentials are, but the brand wasn't quite adding up to that. And how that represented me and how it looked wasn't quite the same.And it wasn't until I did my VIP, or as I was planning my VIP retreat, business retreat, that I started to realize that. I'm all by the nice finer things in life. And yet maybe my brand and my website and various other things weren't demonstrating that, they weren't demonstrating the high-end level of quality of service that I provide.So there were lots of different reasons, but everything kept pointing towards that you need a rebrand, you need to freshen up, you need to change your website. Also, the amazing Ben who does my website, whom I've talked to before, we'll link up in the show notes. He or his company does it. He had done, they'd launched some other websites fairly recently and I'd looked at them thought, oh, I really liked them.And I think now I need to change mine. And that happens a lot. I don't know if you find this, you'll see someone else's and think, oh yeah, I want that now. But you do need to be careful with that because. You'll work on something like a website or a brand for a while. And then by the time it comes out to the world, you are fed up with it already and you're over it, but it's really important that you don't just change it every time you feel like that because that's when you start to confuse people.That's when you start to mix your messages, that's when you start to lose what it is and who you are. And that's where almost like the pivoting comes in. So, so yes. I, I got to a point where I thought, you know what I have at the Teresa Heath-Wareing brand for a while, now. And I wasn't using it because it didn't feel like it represented me properly.So I got together with Ben and we had a bit of a sit-down and we talked about the possible rebrand and I was messing. That was it. I was looking at someone else's brand. And I was like, oh, I love that. And so I started messing in Canva. Every designer, listening to this now is like literally holding their breath in shock.Like you can't design a branding Canva. No, you can't. You can, but no, you shouldn't. You should get someone who can do this to do it for you. So, but I started messing around and I sent it over to Ben who obviously has design skills. Cause he designs and creates the website and he came back to me and he was like, 'Oh, I really want to do this. Can we do this? I think it's time. We need to change your brand.'So we wanted to grow the brand up a little bit. So as you may or may not know, my brand is very pink. It was very gray. It was soft and muted and quite girly and gentle and lots of flourishes and things like that. I had very kind of scrolly fonts, which I still like a scrolly fonts.It's not that I've come away from it, but it just seemed a little, a little bit. I use the word childish, but I don't think anybody gets what I mean when I say it, but it just didn't feel like it had gravitas. It didn't feel like it was a strong brand. So we did a load of work arrange, like who I am, what I do. And we did some work around some values.The thing is your brand. And especially if it's a person should really represent you and who you are and what you stand for. So I started to look at what do I stand for? And if you really came out, so things like integrity. So everything I do, there's integrity. Like I take everything really seriously.I make sure everything is of the highest quality. I work really hard to make sure that. Not only what you get is really good, but it's really authentically from me and is authentically me in its nature and how I am. And I have a really strong integrity. Like I am not one of these people that will say, Hey, this is only for members.And then suddenly give it out to the rest of the world or tell you that the price is going up, but oh, look, I accidentally left it down. Or. Don't worry, four months down the line, I'm going to have that price again. That's not me. And, and also my integrity comes from my knowledge and my experience, and the fact of I'm not teaching you to do what I do.I can very easily. If you want a business like mine, great. I can teach you that. No problem. But I'm not. I am teaching you from a, and this isn't another one of my values is knowledgeable. I'm teaching you from my 16 - 17 years’ worth of experience, my degree, my experience doing all the coaching I've done, working with all different types of businesses I've got.So those were a couple of words. So integrity and knowledge were two really strong words that needed to come up. The other words that came up needed to be luxury. And like, I joked that I think I've joked on the podcast that like I listened to someone the other week. In fact, she's coming on the podcast soon.When she talks about I'm Chanel, not Target. And like, that was the other thing that kind of came up at the time. And I was like, no, that's what I need to be showing. Like my event was really high-end, the money that you had to pay was a, is a high-level cost. Some of my programs like the 90-day program and funnily enough, I'm just writing some emails for the week in which this will podcast will come out and I'm mentioning my 90-day program to you and my emails because A, I never talk about it and B the price is going up because one thing I do when I review everything, and especially because we're doing a whole rebrand and few things are going to change is we're going to be the price on the 90-day program is going to go up.And the reason for that, and the reason I very rarely talk about it is because of the fact that the, the 90-day program is a very limited number. It's one-to-one with me. I don't work with that many people, really, if I have any more than three people doing in 90-day program at once, it's almost too many.So I've never had to market it...