Some noteworthy Instagram updates

On this episode, I talk about some noteworthy Instagram updates. Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications. Instagram’s also trying out a new digital storefront option for creators that are taking part in its affiliate program, providing another way for individual creators to promote sponsored products to their audience. Creators will now essentially be able to create their own shops of products that they endorse, providing more exposure potential for brands, and more revenue share options for creators Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week The process, which will facilitate the posting of photos and videos of less than one minute in length, will not include Stories or Reels uploads at this stage. Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration Instagram is testing new, longer video uploads in Stories, with videos of up to a minute in length no longer being cut down into smaller chunks. Instagram is also testing a new option that would redirect users to full Reels clips from Stories, when you share your Reels to Stories as well.