Someday Starts Today: Beverly Jackson on How Zillow Became Culture

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheI've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this episode, Beverly pulls back the curtain on "Someday Starts Today"—Zillow's newest platform (not campaign, platform) that launched during the Grammys. She shares her marketing framework (Data → Insight → Story), why emotional storytelling beats transactional marketing, and how agents can build sustainable businesses using Zillow's tools. Plus, Beverly's X-factor: authenticity. Marketing is art + science—the art is the authenticity you bring.⏱️ TIMESTAMPS0:00 - Intro: Beverly Jackson, Zillow1:00 - Zillow Is Culture (Not Just a Brand) 2:42 - Building the Next 20 Years on Solid Shoulders 4:53 - "Someday Starts Today": Platform, Not Campaign 8:45 - Launching During the Grammys (Full Circle Moment) 9:05 - Why a Platform vs. a Campaign? 11:54 - Meeting Customers Where They Are 13:21 - The Story Behind the Transaction 14:52 - Beverly's Framework: Data → Insight → Story 17:51 - Real Estate Agents Know Their Communities 20:06 - How Agents Should Use Zillow Tools 22:53 - Beverly's X-Factor: Authenticity🎯 KEY TAKEAWAYS✔️ Zillow isn't just a brand—it IS the cultural zeitgeist ✔️  "Someday Starts Today" is a platform designed to meet every customer where they are ✔️  Marketing framework: Data → Insight → Story (push past data to breakthrough insights)✔️ Focus on the story behind the transaction (humans, not just metrics) ✔️ Launched during the Grammys (Beverly's full-circle moment from her Grammys days) ✔️ Zillow tools help agents build sustainable businesses (not just generate leads) ✔️ Beverly's X-factor: Authenticity (marketing is art + science) ✔️ "Nobody wants too much Beverly all the time" - but show up as yourself