Somewhere in the Messy Middle, Reigniting Brands (COVID-19)

Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United States struggles to open up for business. Currently, many brands have halted marketing efforts, while consumers are eager to keep living. This upheaval is happening in the context of social unrest triggered by racism and social division in America. How can ad agencies address not only brand needs, but also consumer needs in order to build a meaningful bridge between the two, while staying culturally relevant and useful? * For context, this episode was recorded on May 20th, before George Floyd's unjust killing on May 25th HOST: Francisco Cardenas, Director of Digital Strategy at LERMA GUESTS: Chris Owens Brand Strategist at The Richards Group Christopher Ferrel Principal of Digital and Social Strategy at The Richards Group PRODUCER: Rolf Ruiz Digital Strategist and Creative Technologist at LERMA