Sonia Mugabo: Creativity, Overcoming Trauma, & The Cost of Building a Fashion Brand in Rwanda

This week on The Long Form, Sonia Mugabo — founder of one of Rwanda’s most recognizable fashion houses — opens up about the trauma, ambition, and emotional cost behind success. Sonia reflects on grief, resilience, entrepreneurship in Africa, motherhood, identity, and the psychological weight of being perceived as “strong.” This conversation explores trauma in Rwanda, African entrepreneurship, creativity under pressure, women in business, post-conflict identity, and the unseen emotional realities behind building a brand in East Africa. A raw and intimate look at success, survival, and what it really means to build something after loss.Sponsors:Threat Informat - https://threatinformant.io/Join our Patreon to enjoy ad-free viewing https://www.patreon.com/cw/TheLongFormPod or support us via our MTN Mobile Money Code 95462 or directly to our phone number: +250795462739Visit Sanny Ntayombya's Official Website: https://sannyntayombya.comProduced by LF Media