Sophie Lacoste: Joy at work and why we should fight for it

Sophie Lacoste talk about how her experience has enabled her to promote joy in the daily work for herself and others, inside and outside the company. Sophie Lacoste is today’s speaker. Her name is known through the Fashion Brand with a crocodile, founded by her grandfather René Lacoste. Sophie Lacoste was part of the management board of Lacoste SA from 2004 and 2014. However, the former family business went over to a new owner due to a family split. She has learned a lot in said dispute and is now investing her time and energy in a new venture. Together with her brother she has acquired the traditional ski brand Fusalp and is now reviving it. In her keynote speach „joy at work and why we should fight for it“, she will talk about how her experience has enabled her to promote joy in the daily work for herself and others, inside and outside the company. Topics: Joy At Work | Charitable Marketing | Building A Fashion Brand | Company Storytelling Details about the speaker: After graduating from Oxford in England and Dauphine University in Paris, Sophie Lacoste entered the Lacoste SA board in 2004, where she remained until 2014. The story of her grandfather René Lacoste, and that of her family, initiated her passion for the company. At the end of 2012, when the family business was sold, Sophie Lacoste and her brother Philippe decided to embark on a new entrepreneurial adventure. In December 2013, they purchased Fusalp, a company to which Sophie is the administrator and co-chairman. The challenge was to revive the brand in France and abroad and establish its legitimacy on the slopes and in the city. After graduating from ERACM (French National Drama School) in 2003, Sophie Lacoste also performed as an actress and directed her own theatre company for almost 10 years. Equally passionate about both the artistic dimension and the political and social implication of her vocation, she drew from her artistic journey the roots of her philanthropic ambition. In 2006, paying homage to her grandfather, whom she was very close to, she created the René Lacoste Foundation which helps young people find a new path through sport. She chaired the foundation until 2014. Sophie Lacoste is now President of the Porosus Endowment Fund, a family fund created in late 2012 dedicated to the emergence of young talents in the artistic and sports fields. This Fund works in particular by providing writing grants to directors of feature and short films, production grants to theater companies as well as grants to students in national art schools. It also supports sports projects including golf, horse riding, surfing and dancing, figure-skating and handi-badminton. About the Podcast herCAREER Voice: This podcast is the one to listen to for diverse perspectives about the social, political and scientifical aspects that define our workplaces and especially the female career planning. Whether it’s professional growth and self development, entrepreneurship, finances or the all-in-all compatibility of our professional and private lifes; we want to know more about female careers, learnings, experiences and challenges and learn how they have grown from them. The lecture was recorded during the [herCAREER-Expo.com](https://www.her-career.com/en/expo/) 2021 and is available for download as a podcast below. _herCAREER Voice is a production by [hauseins](http://hauseins.fm) for herCAREER – the platform for female career. Project management: Natascha Hoffner Editing and production: Miku Sophie Kühmel Speaker: Susanne Klingner