Soundbites: Why your company maybe guilty of lying, and how to fix it. episode artwork

EPISODE · Nov 30, 2021 · 1 MIN

Soundbites: Why your company maybe guilty of lying, and how to fix it.

from The UnNoticed Entrepreneur · host Jim James

Get Noticed! Send a text.My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. Gina’s goal is to inspire meaningful communication as part of a larger BHAG – to eliminate human suffering at work!References will include theory and models of communication, personality profiles including the DISC model, references to the WHY institute (and our 9 WHYs) and how marketing has evolved.p.s. Gina, this one is for you. :) Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Episode metadata supplied by the publisher feed · Published Nov 30, 2021

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Get Noticed! Send a text. My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Balarin is an inspirational TEDx and keynote speaker, storyteller and B2B marketing leader. An FCIM Chartere...

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Soundbites: Why your company maybe guilty of lying, and how to fix it.

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