Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

from FoodNavigator-USA Podcast · host William Reed Ltd

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.

Episode metadata supplied by the publisher feed · Published Nov 4, 2016

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Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

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