Soup-To-Nuts Podcast: How brands can defend their shelf-space against encroaching private label

from FoodNavigator-USA Podcast · host William Reed Ltd

The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.

Episode metadata supplied by the publisher feed · Published Sep 21, 2017

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Soup-To-Nuts Podcast: How brands can defend their shelf-space against encroaching private label

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