EPISODE · Sep 25, 2023 · 20 MIN
Soup-To-Nuts Podcast: How should seasonal marketing campaigns account for inflation?
from FoodNavigator-USA Podcast · host William Reed Ltd
The 2023 holiday season is around the corner and this year promises more good cheer – or at last more spending – than last year, but the higher inflation that will buoy sales is a double edged sword that simultaneously threatens volume and must be considered when crafting marketing campaigns for the next four months.
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Soup-To-Nuts Podcast: How should seasonal marketing campaigns account for inflation?
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