Soup-To-Nuts Podcast: Increased transparency translates to increased consumer loyalty, sales

Transparency into how products are made, what is in them and how they impact society is no longer simply ‘nice to have’ – rather a new report from the Food Marketing Institute made possible with help from Label Insight shows that it is a ‘must-have’ for consumers, many of whom say they will walk away from a brand that doesn’t share sufficient information.