EPISODE · Oct 16, 2023 · 14 MIN
Soup-To-Nuts Podcast: Investments in retail media are surging, but is it worth it?
from FoodNavigator-USA Podcast · host William Reed Ltd
As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to target consumers closer to the point of purchase.
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Soup-To-Nuts Podcast: Investments in retail media are surging, but is it worth it?
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