Soup-To-Nuts Podcast: ‘Irrational loyalty’ can help brands weather storms for long-term success

from FoodNavigator-USA Podcast · host William Reed Ltd

Supply chain snags, consumer stockpiling and retailers reprioritizing what to stock during the initial phases of the coronavirus pandemic meant many consumers had to go without their favorite brands and switch to available alternatives, but according to one branding expert, those lost sales are not the same as lost consumers.

Episode metadata supplied by the publisher feed · Published Jun 8, 2020

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Soup-To-Nuts Podcast: ‘Irrational loyalty’ can help brands weather storms for long-term success

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