EPISODE · Jul 19, 2021 · 25 MIN
Soup-To-Nuts Podcast: QVC, live-streaming help brands drive discovery, trial among at-home shoppers
from FoodNavigator-USA Podcast · host William Reed Ltd
Live-stream shopping is emerging as a new frontier for food and beverage brands as homebound consumers during the pandemic looked for safe ways to discover products and stock their pantries and brands seek novel ways to tell their stories and drive trial after in-store sampling was put on hold.
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Soup-To-Nuts Podcast: QVC, live-streaming help brands drive discovery, trial among at-home shoppers
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