Soup-To-Nuts Podcast: Seeing red – new natural, synthetic alternatives for Red 3 & 40 and other colors in the crosshairs

With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely on the colors are searching for alternatives that will deliver vibrancy without significantly impacting taste or driving up costs.