Soup-To-Nuts Podcast: The iconic ‘Got Milk?’ campaign returns as shoppers flock back to the beverage

from FoodNavigator-USA Podcast · host William Reed Ltd

After years of declining sales, dairy milk is on the rise again thanks in part to the coronavirus driving a resurgence of baking, cooking and eating at home, but to keep the momentum going during and after the pandemic, industry stakeholders are reviving the iconic and wildly successful ‘got milk?’ campaign.

Episode metadata supplied by the publisher feed · Published Aug 17, 2020

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Soup-To-Nuts Podcast: The iconic ‘Got Milk?’ campaign returns as shoppers flock back to the beverage

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