Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories

from FoodNavigator-USA Podcast · host William Reed Ltd

Consumer demand for products and companies that “do good” – such as donate a percentage of sales to a non-profit, follow environmentally friendly practices or meet religious needs – continues to rise and in doing so illustrates that doing good is not only good for the community and company moral, but it also is good for business.

Episode metadata supplied by the publisher feed · Published Jul 21, 2016

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Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories

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