Soup-To-Nuts Podcast: Water stewardship, usage claims could be tiebreaker between competing products for sustainability-minded consumers

from FoodNavigator-USA Podcast · host William Reed Ltd

Water stewardship and use claims are quickly emerging as a top trend in 2024 and could become a “tiebreaker” between competing products as consumers become progressively concerned about sustainability amid increasingly inconsistent rainfall – including droughts and floods – that threaten crops, livestock and overall wellbeing.

Episode metadata supplied by the publisher feed · Published May 6, 2024

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Soup-To-Nuts Podcast: Water stewardship, usage claims could be tiebreaker between competing products for sustainability-minded consumers

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