Soup-To-Nuts Podcast: What does plant-based protein need to cross the trough of despair?

Alongside falling sales, volume and units, plant-based meat has slid into the trough of despair, also known as valley of disillusionment or sorrow, and while it is unclear if the category has hit bottom yet, many stakeholders already are looking for a way up the other side where the promise of full integration, success and fulfilment wait.