Soup-to-Nuts Podcast: Widespread dehydration in US points to ‘opportunities for customization, variety & healthier options’ within functional beverages

Mega-viral social media trends promoting water “recipes” and consumption, including #watertok, #beveragegoblin and #sexywater, alongside surging demand for hard-to-find Stanley cups may lead one to believe that Americans are sufficiently hydrated – but a recent YouGov/Yahoo News poll suggests the opposite is true, underscoring a tremendous market opportunity for beverages making hydration claims.