EPISODE · Feb 16, 2026 · 1H 4M
South African Farmers are Resilient | Ep. 120
from Lucentlands Podcast | Harvesting Agriculture Knowledge · host Lucentlands
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture. Key Topics CoveredThe mindset that keeps farmers moving forwardFarming through economic and production cyclesWhy agriculture supports entire rural economiesCross-commodity trends shaping South African farmingThe role of finance, trust, and long-term partnershipsWhy agriculture still offers opportunity for the next generationKey TakeawaysFarming success comes from focusing on what you can controlAgriculture is built on relationships, not transactionsLong-term thinking outperforms short-term reactionsSouth African farmers continue to invest in the futureThere is real reason for optimism in local agricultureDawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
What this episode covers
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture. Key Topics CoveredThe mindset that keeps farmers moving forwardFarming through economic and production cyclesWhy agriculture supports entire rural economiesCross-commodity trends shaping South African farmingThe role of finance, trust, and long-term partnershipsWhy agriculture still offers opportunity for the next generationKey TakeawaysFarming success comes from focusing on what you can controlAgriculture is built on relationships, not transactionsLong-term thinking outperforms short-term reactionsSouth African farmers continue to invest in the futureThere is real reason for optimism in local agricultureDawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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South African Farmers are Resilient | Ep. 120
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