EPISODE · Nov 27, 2025 · 58 MIN
South Africa’s Citrus Growth and Future Strategy | Ep. 109
from Lucentlands Podcast | Harvesting Agriculture Knowledge · host Lucentlands
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Dr. Boitshoko Ntshabele, Chief Executive Officer of the Citrus Growers’ Association of Southern Africa (CGA), to unpack one of the most remarkable citrus seasons South Africa has ever recorded.Based on the insights shared in this in-depth conversation, we explore the industry’s 203.4 million carton season, market performance across the globe, logistics improvements, policy developments, the rise of young growers, and the road ahead to Vision 260.From booming demand in India, to protocol changes in China, to the surprising resilience of exports despite US tariff disruptions — this episode gives a rare and comprehensive look inside the engine room of one of South Africa’s most dynamic agricultural sectors.Dr. Ntshabele also reflects on his first season as CGA CEO, the adjustments of moving from government into industry, and the strategic priorities shaping the future of SA citrus.Key Takeaways:•SA citrus is performing at world-class levels, with exceptional fruit quality and strong global demand.•Logistics improvements played a decisive role in the success of the 2025 season.•India and Asia represent massive long-term growth opportunities.•Protocol improvements, especially on cold treatment, will unlock better returns for growers.•Vision 260 is realistic — and the industry is already over 200 million cartons.•Local research and extension remain the backbone of SA’s global competitiveness.•Young people are entering the citrus sector in large numbers, signalling a healthy future.•Leadership in agriculture needs collaboration with government, strong strategy, and constant demand creation.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
What this episode covers
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Dr. Boitshoko Ntshabele, Chief Executive Officer of the Citrus Growers’ Association of Southern Africa (CGA), to unpack one of the most remarkable citrus seasons South Africa has ever recorded.Based on the insights shared in this in-depth conversation, we explore the industry’s 203.4 million carton season, market performance across the globe, logistics improvements, policy developments, the rise of young growers, and the road ahead to Vision 260.From booming demand in India, to protocol changes in China, to the surprising resilience of exports despite US tariff disruptions — this episode gives a rare and comprehensive look inside the engine room of one of South Africa’s most dynamic agricultural sectors.Dr. Ntshabele also reflects on his first season as CGA CEO, the adjustments of moving from government into industry, and the strategic priorities shaping the future of SA citrus.Key Takeaways:•SA citrus is performing at world-class levels, with exceptional fruit quality and strong global demand.•Logistics improvements played a decisive role in the success of the 2025 season.•India and Asia represent massive long-term growth opportunities.•Protocol improvements, especially on cold treatment, will unlock better returns for growers.•Vision 260 is realistic — and the industry is already over 200 million cartons.•Local research and extension remain the backbone of SA’s global competitiveness.•Young people are entering the citrus sector in large numbers, signalling a healthy future.•Leadership in agriculture needs collaboration with government, strong strategy, and constant demand creation.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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South Africa’s Citrus Growth and Future Strategy | Ep. 109
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