South Bay Made: Jessica Hickerson on Doing It Scared & Creating with Purpose

South Bay Buzz Host Megan Lebre sits down with South Bay born & raised local, mom, and creative entrepreneur, Jessica Hickerson — founder of Esplanade Brand and Sun & Sea Collective — for a lively conversation about building a purpose-driven business rooted in community and passion. From launching her first photography business at 19 to creating a thriving South Bay inspired apparel brand and organizing a beloved local pop-up market, Jessica shares how she’s embraced imperfection, leaned into fear, and built it all from the ground up — while raising a family and staying true to her South Bay roots. If you’ve ever dreamed of starting something meaningful, this episode will remind you: you don’t have to wait until you’re ready — you just have to do it scared.In this episode, highlights include : - How the South Bay shaped Jessica’s creative journey - The story behind Esplanade Brand & the ultra popular “Beach Cities” tee - Launching Sun & Sea Collective Pop-Up Marker during the pandemic - The highs, lows, and heart of small business life - Why supporting small & local means everything - Teaching her daughters to lead with joy, not fear 👉 Perfect for creatives, entrepreneurs, moms, and anyone who loves beach life, bold dreams, and community-driven business. This episode originally aired during National Small Business Week 2025.Stay Connected to Jessica Hickerson: Esplanade Brand Website: www.esplanadebrand.comEsplanade Brand Instagram & Facebook: @esplanadebrand Sun & Sea Collective Website: www.sunandseacollective.comSun & Sea Collective Instagram & Facebook: @sunandseacollective Jessica Hickerson Photography: jessicahickerson.comStay connected to South Bay Buzz on IG through @thesouthbaybuzz!