Speak Your Truth (Without the Controversy)

There's a difference between standing up for what you believe in and courting controversy for clicks. In this solo episode, Niamh explores why fear-based content might get you reach—but it won't get you booked—and how the most ethical choice is also the most profitable one for your birth business.If you're feeling pressure to be louder, more provocative, or more controversial to succeed as a doula, lactation consultant, or antenatal educator, this one's for you.We talk about:Why controversy in birth work is almost always fear-based (and what that costs your clients)The difference between reach and actual clientsHow ordinary pregnant and postpartum people choose birth workersWhy a sustainable birth business doesn't need to scare anyoneReal examples of how this plays out in our industryBrilliant at the work. Finding the business side harder than it should be? Making Birthwork Work is a free live masterclass for doulas, IBCLCs, antenatal educators and postpartum professionals. One hour. Tuesday 15 September, 7pm. Get your ticket here yourbirthbiz.com/mbw  Get the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In