Speaking on Business: Obra

This is Derek Miller, Speaking on Business. Two years ago, Utah-based Obra set out to rethink the hiring process, helping jobs and qualified candidates find each other more easily through a simpler, more efficient recruiting platform. COO, Heather Erickson, joins us with more. Heather Erickson: The hiring industry is broken. AI has flooded inboxes of hiring teams with fake applications - making hiring difficult for both hiring teams and job seekers. As AI floods traditional job boards with unqualified applicants, it is driving hiring managers to go search for candidates directly. In fact, 83 percent of recruiters have turned to outbound sourcing. At the same time, many existing recruiting platforms are expensive and limit how hiring managers can connect with candidates. This creates additional challenges for job seekers to get discovered. That’s where Obra comes in. Obra is a self-serve recruiting platform designed to make it easier and more affordable to connect with qualified candidates. We provide a fast search and matching capabilities to over 800 million candidate profiles — complete with resumes and accurate contact information. With a free tier, Obra provides a meaningful low-barrier sourcing option for any size team — so the job easily finds the job seeker. Derek Miller: By helping strengthen Utah’s workforce and making it easier for businesses to hire, Obra is supporting economic growth and new career opportunities across the state. To learn more about the company and its recruiting platform, visit Obra.co. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 6/29/26