Speaking on Business: Ski Utah

This is Derek Miller, Speaking on Business. Ski Utah plays a vital role in supporting Utah’s ski and snowboard industry, fostering connections within the community while championing efforts that make winter sports more inclusive and impactful for current and future generations. President and CEO, Nathan Rafferty, joins us with more. Nathan Rafferty: At Ski Utah, we proudly serve as the voice of Utah’s renowned ski industry, representing the state’s 15 ski and snowboard resorts and promoting The Greatest Snow on Earth®. As a 501(c)6 nonprofit, our efforts center on marketing, membership, community engagement and government relations. This season, we’re thrilled to highlight exciting developments, from expanded terrain at Deer Valley and Powder Mountain’s significant investment into upgrades to night skiing at Brighton and free lift tickets for kids under 12 at Eagle Point. Sustainability and inclusion remain core to our mission. Programs like Discover Winter, supported by Morgan Stanley and the Larry H. Miller Family Foundation, introduce skiing to ethnically diverse adults, while initiatives like the Ski Utah Passport make winter sports more accessible for kids. As Utah prepares to host the 2034 Olympic and Paralympic Winter Games, we look forward to showcasing our exceptional resorts and foster a love for winter sports statewide. Derek Miller: Ski Utah’s efforts extend far beyond the slopes, fostering community through inclusion programs, sustainability initiatives and support for youth skiing. Check out a resort or learn more about their impact and how to get involved at SkiUtah.com. I'm Derek Miller, with the Salt Lake Chamber, Speaking on Business. Originally aired: 2/18/25