Special Clinic: B2C Landing Pages (Live Optimization)

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research B2C marketers: We're pleased to announce a special web clinic based on your recent feedback. For this clinic, the MarketingExperiments team will devote the full session to live optimization of B2C landing pages. Plus, the selected pages will be part of an interactive contest where our live audience gets to decide the grand prize winner. Runners-up and other clinic participants will also be eligible for special prizes. You might think of this clinic as "Optimization Idol" -- and if you've attended our live optimization clinics in the past, you already know we have our own Paula, Randy, and Simon. To enter the contest, include your landing page information when you sign up for the clinic. (You may participate in the clinic without entering the contest.)