Special Clinic: Optimizing PPC Ads, Part II (LIVE)

Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research Due to the overwhelming response to our last live clinic, we will be conducting a follow-up live optimization clinic on PPC campaigns to cover additional areas, paid-search ads and landing pages. What's new in this clinic? Our team of experts will: - Explore the two types of relevance vital to paid-search success - Optimize a new slate of search ads and landing pages - Address your specific PPC questions with an expanded Q&A Here's what Annie Cushing, Web producer for Layers magazine, had to say about our last optimization clinic: "That webinar was, hands down, the best I've ever attended. Very, very helpful. Usually I'm looking at my watch about halfway through a webinar and getting distracted ... But with this webinar, I was enraptured with the way they deconstructed the different participants' websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed." NOTE: This is our last clinic devoted to this topic this year. Don't miss this chance to learn how to optimize your own campaigns with specific feedback, tactics and strategies you can apply immediately.