Special Clinic: Optimizing Spanish-Language Landing Pages (LIVE)

Do you have an English-language web page that you want to test with a Spanish-speaking audience, but you'd like to do more than just translate the copy? Are your Spanish-language landing pages getting the optimization attention -- and results -- that they deserve? The buying power of Hispanics surpassed $860 billion in 2007 and will exceed $1.2 trillion by 2014, according to a University of Georgia study. Yet in many English-language markets, it's not uncommon for sites to simply translate existing English pages to Spanish. There are better ways to reach out to this growing audience. For this clinic (conducted in English), our team will: -- Explore growth trends in the Spanish-language market -- Offer a sneak preview of our tests in this area -- Optimize landing pages submitted by attendees, and -- Address your specific questions with a live Q&A session