Special Guest: CEO and Founder of mini mioche, Alyssa Kerbel

Alyssa started mini mioche as a side hustle over a decade ago because she wanted to create what she couldn’t find for her newborn daughter at the time: soft, comfy, timeless basics in simple styles and gender-neutral colours. From the outset, Alyssa made the decision that if she was going to do this, she would try to do it in a way that aligned with her own personal values. That meant making everything in a transparent and ethical way and with as little impact to the environment as possible. Fast forward 14 years and it feels like a lot has changed and yet not much has changed. The company and community have grown a lot and Alyssa is grateful every day for the incredible support they’ve had. True to the original vision, mini mioche still makes the same super soft, gender-neutral, timeless basics locally, ethically and sustainably and in fact, 8 of the 9 styles initially launched a decade ago are still part of our collection and are amongst our top 20 best sellers. For more of Alyssa Kerbel, please visit https://www.instagram.com/minimioche on Instagram https://www.instagram.com/alyssakerbel on Instagram http://www.kidsphysio.ca/ on the Web *Warning- this podcast is completely unfiltered. If you are around young children, we suggest headphones.* *Disclaimer: All opinions of our guests are their own and in no way represent that of Alana Kayfetz*