Special Interview with C.C. Chapman

In this Marketing Over Coffee: A special conversation with C.C. Chapman. We talk with him about his new book Content Rules. Direct Link to File Show length 22:11 Sponsored by: Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo 00:44 Content Rules hits the shelves November 30th 01:56 Written with Ann Handley of MarketingProfs 03:15 The importance of the publishing schedule 06:05 Stoking the campfire 07:34 "Feed the Beast" the challenge of keeping it going 09:02 Treating your FAQ as a content farm, not a burden 11:08 What to write about when you have nothing to write about. 12:50 Using a human voice 14:58 Bulk discounts through 1-800-CEO-READS 15:47 Marketing the book 17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.