Special Interview with Greg Verdino

In this Marketing Over Coffee: A special conversation with Greg Verdino. We talk with him about his book MicroMarketing. Direct Link to File Show length 32:56 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 00:38 Powered Acquired Last Month 02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future 10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice 16:51 How does MicroMarketing align with other big concepts outside advertising? 20:11 Dealing with the "poverty of attention", buying awareness is not enough. Be remarkable. 28:50 Remarkable stuff: Samsung SSD Video and Natasha Westcoat. Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards. Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.