Special Interview with Paul Gillin and Eric Schwartzman

In this Marketing Over Coffee: A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer. Direct Link to File Show length 37:12 Sponsored by: Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing and Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771 01:25 The difference between B2B and B2C 05:58 The 7 Ways to use social media 08:40 How to choose the right project for Social Media 12:03 What's the biggest mistake companies make on the Social Media front? 17:50 Where to start with the Big 4 22:20 Talk about ROI - What's the ROI of bringing your wife flowers on your anniversary. What's the impact if you don't? 32:39 Twitter for lead generation, and going Beyond Analytics 35:50 Continue the discussion at B2BSocialMediaBook.com, and Eric's B2B Social Media Bootcamp at Hyatt Regency Chicago, May 16th Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.