Special Interview with Sal Ferro and John Doyle of Alure Homes

Note: This episode is being released a month early as a bonus for all of our iTunes and Android App customers. Thanks for supporting the show! In this Marketing Over Coffee: A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition. Direct Link to File Show length 32:20 Sponsored by: Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo 00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now 02:34 Check out Butch's Interview with Sal - excellent stuff 03:07 How they get started with the first build? 07:35 What goes into selecting a project to work on? 09:10 The secret for cracking through the $20 million barrier through marketing and social media 13:00 Has building a house in 4 days changed the way you work on regular customers? 17:10 Eliminating risk as customer service 20:55 Going the extra mile after the sale 23:48 What unexpected benefits did you realize from EMHE? 26:46 What's coming up in 2011? Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.