Spiderman Ads in BMW Cars | Taco Bell’s PR Plan: $1 Pizza | X Ads Performance

Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDerek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY.Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub.Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support.ALSO ON THE SHOW- NOBS on Good Morning America- Landforce on X Ads performance- Ghost x A&W Root Beer- Crocs tops $1B in quarterly revenue- Snap's quarterly earnings- Arcads builds Claude Code for Meta ads-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693