spitze Positionierung - makketing - die Interviews

What this episode covers

Was ist das eigentlich, eine "spitze Positionierung"? Und was hat diese mit Spezialisierung und Nischen zu tun? Darüber sprach ich bei radioeins mit den Herren von "Zweiaufeins". Im Blogbeitrag findet ihr ein paar Beispiele von deutschen "hidden champions", die mit dem Fokus auf ein Nischenprodukt sehr erfolgreich sind: http://bit.ly/3MBpylS

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Frequently Asked Questions

How long is this episode of makketing - die Interviews?

This episode is 5 minutes long.

When was this makketing - die Interviews episode published?

This episode was published on April 12, 2023.

What is this episode about?

Was ist das eigentlich, eine "spitze Positionierung"? Und was hat diese mit Spezialisierung und Nischen zu tun? Darüber sprach ich bei radioeins mit den Herren von "Zweiaufeins". Im Blogbeitrag findet ihr ein paar Beispiele von deutschen "hidden...

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