SPONSORED EPISODE: Black Book unveils Brand Value Index

from Auto Remarketing Podcast · host Cherokee Media Group

Black Book rolled out its newest solution for automotive clients to gain information and insight, introducing the Black Book Brand Value Index (BVI). Black Book BVI measures various aspects of a brand, including brand equity, market position and perception. Black Book's Eric Lyman appeared on this special sponsored episode of the Auto Remarketing Podcast to explain how this solution can help automakers and portfolio risk managers.

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This episode is 15 minutes long.

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This episode was published on November 13, 2024.

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