Sponsored: Growing deposits
from America's Credit Unions Hosted by America's Credit Unions
Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa. In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
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Chapters
- 1:33 What’s Kasasa?
- 2:20 Industry trends
- 4:43 What’s in store for balance sheets
- 6:03 Phantom growth
- 7:25 Client success
- 9:31 High-yield accounts
- 11:25 Credit union priorities
- 13:58 Kasasa’s evolution
- 17:12 A 3-pronged approach
- 19:51 Common misconceptions
- 21:30 Challenges keeping Alisha up at night
- 23:33 Closing thoughts
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How long is this episode of America's Credit Unions?
This episode is 25 minutes long.
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This episode was published on May 31, 2024.
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