Spotify Ghost Artists? | Growing A Fruitful Brand | Ep. 69

Without an artist, is it still considered art? Spotify has begun sneaking “AI Ghost Artists” into their listener’s playlists. To the casual listener, these ghosts may sound like real artists – but they offer a big advantage to Spotify: They don’t have to pay royalties to AI musicians.Ben and Raj explore the moral, business, and existential ramifications of a world filled with soulless, generative art and music. 🤪Is entertainment designed to exploit human emotions psychopathic? 🎵Can humans truly be moved by music devoid of true story, talent, and emotion?🎨What makes something art?Welcome to Season 4 of Growing a Fruitful Brand.#ai #aighostartists #spotify #aimusic