Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific

Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok.In this Spotlight episode, Madeline shares how the Aquarium built a massive global following by blending entertainment with education — and why their TikTok Live strategy eventually evolved into a podcast, Aquarium of the Pod-cific.We talk about:How “tricking” audiences into learning builds mission awarenessWhy behind-the-scenes animal care content performs so wellMeasuring success through real-world guest conversationsTurning TikTok Lives into a long-form podcastThe real lift required to launch and maintain a showTools she relies on daily, including Sprout Social and RepurposeThinking about launching a podcast for your institution? This episode breaks down what it really takes — the time, structure, promotion strategy, and internal buy-in needed to make it work. This podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com