EPISODE · Nov 11, 2021 · 21 MIN
Spotlight - Nike: dal prodotto al brand
from MARKETERs Live · host MARKETERs Live
"Just Do It", uno degli slogan più conosciuti nel mondo del marketing e del branding. Uno slogan che riassume pienamente il cambio di visione negli anni di Nike: oggi Giovanni Gerolin ci spiega come "Blue Ribbon Sports" si è evoluto nel mega brand che noi tutti abbiamo indossato almeno una volta - Nike, da un prodotto ad un brand!
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Spotlight - Nike: dal prodotto al brand
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