SPOTLIGHT - Patagonia, "Don't buy this jacket"

from MARKETERs Live · host MARKETERs Live

Perchè, parlando di Patagonia oggigiorno, è inevitabile fare riferimento al salmone selvatico? In questo episodio di Spotlight, Giovanni Gerolin racconta l'attivismo dietro la storia di Patagonia, discostandosi al contempo dall'idea generale di pubblicità solo come mezzo di mera vendita: da "purché se ne parli" a "perché se ne parli", nel vero spirito di Patagonia. Questo è solo uno dei tanti podcast MARKETERs Live. Continua a seguirci su Facebook, Telegram e Spotify: https://www.marketersacademy.it/marketers-live/

Episode metadata supplied by the publisher feed · Published May 20, 2021

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SPOTLIGHT - Patagonia, "Don't buy this jacket"

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