Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden

Shawna is a 'newbie' to cultural attraction space. But, she's a seasoned pro in building a collaborative space within diverse organizations. Join us as Shawna shares how she and her team created a system and culture for employees across all departments to create and amplify social media content for Riverbanks Zoo and Garden. Shawna walks us through: Creating a zoo-wide meeting focused on social mediaHow she leveraged Hootsuite’s Amplify tool to empower staff to post on their own personal accounts How small wins like “keeper chat” videos now serve both on-site visitors and social followers You’ll hear how open dialogue, creative problem-solving, and a little vulnerability helped Shawna and her “team of one-and-a-half” shift from scrambling for content to inspiring a whole zoo of storytellers. This podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com